04/26/10 03:35 PM Filed in: Public relations
No news used to be good news. Now, no news can be no good news.
Time was when companies hired agencies like Executive Media to keep them out of the newspapers. The axiomatic “No news is good news” grew out of the perception that if you did something that got you in the headlines, it couldn’t be helpful unless you were a politician. This was the first iteration of what we call reputation management.
Things have changed for two reasons. First, news organizations are stretched so thin and are so starved for support that they promote stories they once disdained as fluff. Second, the swirling pot of rumor, spite, fiction and daydreaming called “social media” makes mainstream journalism look solid and responsible.
If some Klondike calls your company crooked on his wacko.com blog, you may not know about it unless you invest in a social-media tracking service. There are so many channels out there that keeping track of the names you’ve been called can be daunting.
One response, then, could be to seek comfort in mainstream news reports on how you’ve stocked your corporate campus with kittens and ducklings.
Rarely, however, do kittens and ducklings go straight to the point. So we help our clients determine what the world out there thinks about them and then act to generate the correct image. Often, it can involve getting clients into the newspapers.
How things change. Call us if your reputation is on the line.