Executive Media
Public Affairs Public Relations
Public relations
Your Super Bowl PR guys in Indianapolis
11/19/11 07:13 PM
Public relations at the Indianapolis Super Bowl? We can help.
Everyone likes to plan ahead. Nevertheless, the way the Super Bowl in Indianapolis works – and every other sports championship – is that the matchup is set at the last minute. You may not have known you’d have a great opportunity in Indy. You may not have known how big that opportunity might be.
The last thing you want to add to your worries is who can work with media on your behalf. Who can advise you on what works in the market. Who can set up events and provide staff, producers, audio-video resources, transportation and hospitality.
We can.
We at Executive Media have been working in the Indianapolis market for nearly 20 years. We have capacity and no conflicts.
We do public relations, media relations, production, crisis management and more. We’ve worked with most of the major national firms that do not have offices in Indianapolis. We’re here, we’re ready for the Super Bowl. And we’re happy to help.
Everyone likes to plan ahead. Nevertheless, the way the Super Bowl in Indianapolis works – and every other sports championship – is that the matchup is set at the last minute. You may not have known you’d have a great opportunity in Indy. You may not have known how big that opportunity might be.
The last thing you want to add to your worries is who can work with media on your behalf. Who can advise you on what works in the market. Who can set up events and provide staff, producers, audio-video resources, transportation and hospitality.
We can.
We at Executive Media have been working in the Indianapolis market for nearly 20 years. We have capacity and no conflicts.
We do public relations, media relations, production, crisis management and more. We’ve worked with most of the major national firms that do not have offices in Indianapolis. We’re here, we’re ready for the Super Bowl. And we’re happy to help.
What's a first-year flack worth?
10/26/11 10:23 AM
Here, you get what you pay for
A recent article in the Wall Street Journal described the backlash by clients against law firms that charge three-digit hourly fees for work by new, green lawyers. That kind of billing can happen in all sorts of firms.
As owner of a public affairs public relations agency, I prefer working with practitioners that have experience in media, politics or government. That’s basic training. The only entry-level help we have around here is my dog. The last time I asked him to fax something, he indicated that wasn’t his job. He was correct.
At Executive Media, we bill clients for hours worked by qualified professionals. In this business, more technology means less clerical work: data entry, copying, collating, mailing and the like. We take advantage of that trend. We believe clients appreciate our efficiency and our focus on strategy, counseling, writing and editing.
Some law firms in the Wall Street Journal article contract out low-level work. We do that, too. We also contract out specialized work to experienced professionals. We don’t bill our clients to train staff for a one-time task.
We’ve said before that the nature of the public relations business has changed dramatically. We believe our clients’ costs should reflect those changes.
A recent article in the Wall Street Journal described the backlash by clients against law firms that charge three-digit hourly fees for work by new, green lawyers. That kind of billing can happen in all sorts of firms.
As owner of a public affairs public relations agency, I prefer working with practitioners that have experience in media, politics or government. That’s basic training. The only entry-level help we have around here is my dog. The last time I asked him to fax something, he indicated that wasn’t his job. He was correct.
At Executive Media, we bill clients for hours worked by qualified professionals. In this business, more technology means less clerical work: data entry, copying, collating, mailing and the like. We take advantage of that trend. We believe clients appreciate our efficiency and our focus on strategy, counseling, writing and editing.
Some law firms in the Wall Street Journal article contract out low-level work. We do that, too. We also contract out specialized work to experienced professionals. We don’t bill our clients to train staff for a one-time task.
We’ve said before that the nature of the public relations business has changed dramatically. We believe our clients’ costs should reflect those changes.
Discretion is the better part
05/31/11 09:06 AM
Saying nothing when you have
nothing to gain by saying anything
When an old friend worked for a former governor of New York, the governor always arrived late to his own news conferences. That's because just before the governor left his office, my friend would stop him and ask him the most obnoxious, asinine question he could imagine the media could produce that day.
The governor's face would turn red, he'd curse and respond with lines that would make Trump blush. Then my friend would say, "Got that out of your system, Governor?" and lead him to the podium.
If that question popped up in the news conference, the governor already knew what not to say.
Counseling what not to say – or even to say nothing – is as much the art of the public relations professional as is the fine crafting of spin or the distillation of key facts that win an argument. As media has become more targeted and edited for quick hits, a response that cannot be cast as a gaffe can be priceless. Saying nothing when you have nothing to gain by saying anything can be your best response.
That governor of New York listened to my friend's advice because he trusted and respected my friend's judgment. At Executive Media, we have the confidence to say what we believe, even if it's not what the client expects or wants to hear.
When an old friend worked for a former governor of New York, the governor always arrived late to his own news conferences. That's because just before the governor left his office, my friend would stop him and ask him the most obnoxious, asinine question he could imagine the media could produce that day.
The governor's face would turn red, he'd curse and respond with lines that would make Trump blush. Then my friend would say, "Got that out of your system, Governor?" and lead him to the podium.
If that question popped up in the news conference, the governor already knew what not to say.
Counseling what not to say – or even to say nothing – is as much the art of the public relations professional as is the fine crafting of spin or the distillation of key facts that win an argument. As media has become more targeted and edited for quick hits, a response that cannot be cast as a gaffe can be priceless. Saying nothing when you have nothing to gain by saying anything can be your best response.
That governor of New York listened to my friend's advice because he trusted and respected my friend's judgment. At Executive Media, we have the confidence to say what we believe, even if it's not what the client expects or wants to hear.
04/14/11 01:15 PM
What's your story?
We all know that branding is essential for success in the marketplace. A brand, however, needs to be more than a description. "Six-foot eight-inch, 230-pound senior from Connersville" does not communicate what needs to be understood about Butler University's Matt Howard. You need to know the Matt Howard story: family, culture, progress, values, goals. So with anything that needs to be appreciated by a public, whether it's stockholders, employees, customers or voters. We've all worked through mission statements, but the language they contain often means more to your leadership than your audience.
You need a story.
Your story can focus on topics such as distinction, successes, change and values. Any good one will have at its core your reason for being. The trick is to tell it in a way that holds your audience's attention. We believe the easiest way to succeed is by hearing your story from your audience's point of view. That's where Executive Media can help.
We're outsiders. We can learn your story from you, discover from your audience how it looks in their eyes and tell it using their words.
We all know that branding is essential for success in the marketplace. A brand, however, needs to be more than a description. "Six-foot eight-inch, 230-pound senior from Connersville" does not communicate what needs to be understood about Butler University's Matt Howard. You need to know the Matt Howard story: family, culture, progress, values, goals. So with anything that needs to be appreciated by a public, whether it's stockholders, employees, customers or voters. We've all worked through mission statements, but the language they contain often means more to your leadership than your audience.
You need a story.
Your story can focus on topics such as distinction, successes, change and values. Any good one will have at its core your reason for being. The trick is to tell it in a way that holds your audience's attention. We believe the easiest way to succeed is by hearing your story from your audience's point of view. That's where Executive Media can help.
We're outsiders. We can learn your story from you, discover from your audience how it looks in their eyes and tell it using their words.
04/26/10 03:35 PM
No news used to be good news. Now, no news can be no good news.
Time was when companies hired agencies like Executive Media to keep them out of the newspapers. The axiomatic “No news is good news” grew out of the perception that if you did something that got you in the headlines, it couldn’t be helpful unless you were a politician. This was the first iteration of what we call reputation management.
Things have changed for two reasons. First, news organizations are stretched so thin and are so starved for support that they promote stories they once disdained as fluff. Second, the swirling pot of rumor, spite, fiction and daydreaming called “social media” makes mainstream journalism look solid and responsible.
If some Klondike calls your company crooked on his wacko.com blog, you may not know about it unless you invest in a social-media tracking service. There are so many channels out there that keeping track of the names you’ve been called can be daunting.
One response, then, could be to seek comfort in mainstream news reports on how you’ve stocked your corporate campus with kittens and ducklings.
Rarely, however, do kittens and ducklings go straight to the point. So we help our clients determine what the world out there thinks about them and then act to generate the correct image. Often, it can involve getting clients into the newspapers.
How things change. Call us if your reputation is on the line.
Time was when companies hired agencies like Executive Media to keep them out of the newspapers. The axiomatic “No news is good news” grew out of the perception that if you did something that got you in the headlines, it couldn’t be helpful unless you were a politician. This was the first iteration of what we call reputation management.
Things have changed for two reasons. First, news organizations are stretched so thin and are so starved for support that they promote stories they once disdained as fluff. Second, the swirling pot of rumor, spite, fiction and daydreaming called “social media” makes mainstream journalism look solid and responsible.
If some Klondike calls your company crooked on his wacko.com blog, you may not know about it unless you invest in a social-media tracking service. There are so many channels out there that keeping track of the names you’ve been called can be daunting.
One response, then, could be to seek comfort in mainstream news reports on how you’ve stocked your corporate campus with kittens and ducklings.
Rarely, however, do kittens and ducklings go straight to the point. So we help our clients determine what the world out there thinks about them and then act to generate the correct image. Often, it can involve getting clients into the newspapers.
How things change. Call us if your reputation is on the line.