Executive Media
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Guy Johnson
101 West Ohio Street
Suite 720
Indianapolis, Indiana 46204
phone : (317) 231-7000
fax : (317) 231-7005
info@executivemedia.com
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General
The politics-free zone
09/17/09 02:57 PM
Run
to daylight!
Since Federal Reserve Chairman Ben Bernanke thinks the recession is “likely over,” the rule that we PR guys love – perception trumps reality – takes over. It’s time to start acting like the recovery has begun.
In Indiana, recovery could not be better timed for those with new ideas, new initiatives and new products. Vacations are behind us, budgets are being built, the General Assembly session is four months away and, most important, what you have to say has a chance to be heard.
Imagine if you had tried to be heard last year at this time. Political chatter filled the ad spaces, the blogs, the talk shows and the email boxes. In helping the Indianapolis Airport Authority introduce its new terminal, we at Executive Media agreed with the decision to open it a week after the election, partially to make sure our voice could be heard.
This November is almost election-free. No state legislators. No members of Congress. No municipal offices.
It’s an open field in front of you.
Media needs ads. They should be dealing. Media needs news. They should be listening. If you ever wanted to hold a major event, now is the time.
Talk to us at Executive Media. We’re in downtown Indianapolis and we’ll help get your idea, your initiative, your product started on its run to daylight. David Dawson (317) 231-7000 ext. 203
Since Federal Reserve Chairman Ben Bernanke thinks the recession is “likely over,” the rule that we PR guys love – perception trumps reality – takes over. It’s time to start acting like the recovery has begun.
In Indiana, recovery could not be better timed for those with new ideas, new initiatives and new products. Vacations are behind us, budgets are being built, the General Assembly session is four months away and, most important, what you have to say has a chance to be heard.
Imagine if you had tried to be heard last year at this time. Political chatter filled the ad spaces, the blogs, the talk shows and the email boxes. In helping the Indianapolis Airport Authority introduce its new terminal, we at Executive Media agreed with the decision to open it a week after the election, partially to make sure our voice could be heard.
This November is almost election-free. No state legislators. No members of Congress. No municipal offices.
It’s an open field in front of you.
Media needs ads. They should be dealing. Media needs news. They should be listening. If you ever wanted to hold a major event, now is the time.
Talk to us at Executive Media. We’re in downtown Indianapolis and we’ll help get your idea, your initiative, your product started on its run to daylight. David Dawson (317) 231-7000 ext. 203
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Truth or Fiction?
09/01/09 10:23 AM
Nobody would believe that!
Every time someone sends me a story from the Internet that sounds too entertaining or coincidental to be true, I check it on one of several rumor-versus-fact clearinghouses, such as TruthorFiction.com.
That site will tell you, for example, there was a rumor that the makers of French’s mustard, in denying that their mustard is made in France, said about that country, “The only thing we have in common is that we are both yellow.” Not true. Never said. Somebody made it up.
Then somebody sent it to somebody on the Internet, who believed it and sent it on.
It may be that the somebody who believed it is one of the 6 percent of Americans who, in a recent poll about the citizenship of our president, said that Hawaii is not part of the United States. (For proper doubters, click here for the citation.)
When the subject is as complicated as health care reform, believing the worst about the government is easy and explaining the truth is hard. You would think the government’s massive communications machine should be able to deal with rumors, but lack of clarity breeds misunderstanding.
Imagine how difficult it could be for a company not set up to find and correct errors in the minds of the public to set the record straight.
That’s where we at Executive Media enter. We are communications counselors in downtown Indianapolis. We believe in simple messages, delivered with straight talk, that get your message out loud and clear. We believe in listening to what members of the public say to make sure they understand our messages.
We help in times of crisis. We help when it’s important that what you say is understood. We help when somebody believes what you can’t believe anybody would believe.
We’re ready to listen to you. Call me, David Dawson, at (317) 231-7000 ext 203 or send an email.
Every time someone sends me a story from the Internet that sounds too entertaining or coincidental to be true, I check it on one of several rumor-versus-fact clearinghouses, such as TruthorFiction.com.
That site will tell you, for example, there was a rumor that the makers of French’s mustard, in denying that their mustard is made in France, said about that country, “The only thing we have in common is that we are both yellow.” Not true. Never said. Somebody made it up.
Then somebody sent it to somebody on the Internet, who believed it and sent it on.
It may be that the somebody who believed it is one of the 6 percent of Americans who, in a recent poll about the citizenship of our president, said that Hawaii is not part of the United States. (For proper doubters, click here for the citation.)
When the subject is as complicated as health care reform, believing the worst about the government is easy and explaining the truth is hard. You would think the government’s massive communications machine should be able to deal with rumors, but lack of clarity breeds misunderstanding.
Imagine how difficult it could be for a company not set up to find and correct errors in the minds of the public to set the record straight.
That’s where we at Executive Media enter. We are communications counselors in downtown Indianapolis. We believe in simple messages, delivered with straight talk, that get your message out loud and clear. We believe in listening to what members of the public say to make sure they understand our messages.
We help in times of crisis. We help when it’s important that what you say is understood. We help when somebody believes what you can’t believe anybody would believe.
We’re ready to listen to you. Call me, David Dawson, at (317) 231-7000 ext 203 or send an email.
Your reputation
07/21/09 04:23 PM
What counts most now? Your
reputation.
With the economy down, consumer confidence shaky and government recovery efforts yet to produce a turnaround, the “State of Our Business” survey asked Indiana CEOs to rate the importance of a list of business issues.
The result: Corporate reputation ranked highest, above health care costs, raising capital, keeping pace with global competition and more. It’s a consistent finding, one that this annual survey has validated every year.
The survey is a joint effort of Inside INdiana Business, Ice Miller LLP, and the Butler University College of Business. You can see the findings at http://www.inceosurvey.com/2009_results/
We at Executive Media have been helping companies with their public image for years. We believe a name, whether yours or your organization's, is a key that opens doors or locks them. If you do not define yourself, someone else will.
Executive Media believes that your reputation must be built carefully over time and protected from thoughtless damage. We believe it's easier to stop someone from jumping off a roof than to catch him on the ground. What it takes is attention to public affairs public relations.
Honest appraisal of reputation is best conducted by an independent agency. Remedies can step on toes and disturb the comfortable. That’s why we’re ready to help you take an objective look at how you’re seen in the community, in the media and in the market.
Call me at (317) 231-7000 ext. 203 and we can talk about how you look from outside the window.
With the economy down, consumer confidence shaky and government recovery efforts yet to produce a turnaround, the “State of Our Business” survey asked Indiana CEOs to rate the importance of a list of business issues.
The result: Corporate reputation ranked highest, above health care costs, raising capital, keeping pace with global competition and more. It’s a consistent finding, one that this annual survey has validated every year.
The survey is a joint effort of Inside INdiana Business, Ice Miller LLP, and the Butler University College of Business. You can see the findings at http://www.inceosurvey.com/2009_results/
We at Executive Media have been helping companies with their public image for years. We believe a name, whether yours or your organization's, is a key that opens doors or locks them. If you do not define yourself, someone else will.
Executive Media believes that your reputation must be built carefully over time and protected from thoughtless damage. We believe it's easier to stop someone from jumping off a roof than to catch him on the ground. What it takes is attention to public affairs public relations.
Honest appraisal of reputation is best conducted by an independent agency. Remedies can step on toes and disturb the comfortable. That’s why we’re ready to help you take an objective look at how you’re seen in the community, in the media and in the market.
Call me at (317) 231-7000 ext. 203 and we can talk about how you look from outside the window.
Get ready
06/15/09 03:40 PM
Start Right Now!
On June 30, the Indiana General Assembly finally passed a budget that will affect the lives of millions of Hoosier starting the next day.
Some of us are angry. Some are disapppointed. Some are happy. Whether we're talking about schools, property taxes, training, public health, roads, high-tech business, struggling car companies, gaming, professional sports or farmers, some groups won and some lost.
For a few of them, chances of success have been greatly improved because legislators heard from their constituents about their priorities. Read about them in newspapers. Listened to them on radio. Saw their opinions in blogs and social media.
How did that happen? It happened because the corporations and interest groups and economic development organizations started early with thoughtful, realistic plans for mobilizing their members and educating the public about their issues. These plans were executed affordably and consistently while their sponsors continued to get their day-to-day work done.
Early is now.
Executive Media focuses on what we call public affairs public relations. We work with your lobbyists to plan a program that does what effective public relations does for commercial marketing: we build messages, we train ambassadors, we look for opportunities to have our stories told in a way that promotes public understanding and support.
Over the years, we've worked on many issues: transportation, health care, gaming, insurance, telecommunications, education, energy, taxes and more. We've introduced new ideas, new products and new organizations.
We're ready to help you get ready for the next opportunity in the state legislature.
We're flexible and responsive. The time to start is right now.
On June 30, the Indiana General Assembly finally passed a budget that will affect the lives of millions of Hoosier starting the next day.
Some of us are angry. Some are disapppointed. Some are happy. Whether we're talking about schools, property taxes, training, public health, roads, high-tech business, struggling car companies, gaming, professional sports or farmers, some groups won and some lost.
For a few of them, chances of success have been greatly improved because legislators heard from their constituents about their priorities. Read about them in newspapers. Listened to them on radio. Saw their opinions in blogs and social media.
How did that happen? It happened because the corporations and interest groups and economic development organizations started early with thoughtful, realistic plans for mobilizing their members and educating the public about their issues. These plans were executed affordably and consistently while their sponsors continued to get their day-to-day work done.
Early is now.
Executive Media focuses on what we call public affairs public relations. We work with your lobbyists to plan a program that does what effective public relations does for commercial marketing: we build messages, we train ambassadors, we look for opportunities to have our stories told in a way that promotes public understanding and support.
Over the years, we've worked on many issues: transportation, health care, gaming, insurance, telecommunications, education, energy, taxes and more. We've introduced new ideas, new products and new organizations.
We're ready to help you get ready for the next opportunity in the state legislature.
We're flexible and responsive. The time to start is right now.
When outsourcing makes sense
01/08/09 01:45 PM
You have this idea. You know it’s better than what the rest of the word is doing. If you can get an organization together to refine it, produce it and sell it, you know the rest of the world will want it.
Do how do you put your organization together? You need you, of course. Depending on what sort of person you are, you might be the manager. You might be the scientist. You might be the engineer. You might be the fabricator. You might be the salesman. It’s unlikely you are all five. So you find other people to fill those positions.
Are all of them full-time employees? A couple of them will be for sure. For other spots, you might work with a sales rep or a production house or a consulting engineer.
What about your lawyer? Law isn’t your core business and besides, you need a good lawyer, not a cheap one. So you become a client.
That brings us to your public relations. Today, there are so many channels of communication that failing to understand how to present your idea can keep it from being understood. You could bring in an entry-level person or ask you engineer or fabricator or salesman to take on the communications tasks, but it ends up being a compromise.
What makes sense is to think of your public relations as you do your legal issues or your accounting or your tax compliance. You don’t need PR work every hour, but every hour spent on PR work should be done well.
If you hire a good agency, you’ll be confident that your communications will be handled professionally and efficiently. In the end, you’ll probably find that enough hours of communications work each month costs less than the salary and benefits of a full-time person and produces better results.