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phone : (317) 231-7000
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The politics-free zone
Run
to daylight!
Since Federal Reserve Chairman Ben Bernanke thinks the recession is “likely over,” the rule that we PR guys love – perception trumps reality – takes over. It’s time to start acting like the recovery has begun.
In Indiana, recovery could not be better timed for those with new ideas, new initiatives and new products. Vacations are behind us, budgets are being built, the General Assembly session is four months away and, most important, what you have to say has a chance to be heard.
Imagine if you had tried to be heard last year at this time. Political chatter filled the ad spaces, the blogs, the talk shows and the email boxes. In helping the Indianapolis Airport Authority introduce its new terminal, we at Executive Media agreed with the decision to open it a week after the election, partially to make sure our voice could be heard.
This November is almost election-free. No state legislators. No members of Congress. No municipal offices.
It’s an open field in front of you.
Media needs ads. They should be dealing. Media needs news. They should be listening. If you ever wanted to hold a major event, now is the time.
Talk to us at Executive Media. We’re in downtown Indianapolis and we’ll help get your idea, your initiative, your product started on its run to daylight. David Dawson (317) 231-7000 ext. 203
Since Federal Reserve Chairman Ben Bernanke thinks the recession is “likely over,” the rule that we PR guys love – perception trumps reality – takes over. It’s time to start acting like the recovery has begun.
In Indiana, recovery could not be better timed for those with new ideas, new initiatives and new products. Vacations are behind us, budgets are being built, the General Assembly session is four months away and, most important, what you have to say has a chance to be heard.
Imagine if you had tried to be heard last year at this time. Political chatter filled the ad spaces, the blogs, the talk shows and the email boxes. In helping the Indianapolis Airport Authority introduce its new terminal, we at Executive Media agreed with the decision to open it a week after the election, partially to make sure our voice could be heard.
This November is almost election-free. No state legislators. No members of Congress. No municipal offices.
It’s an open field in front of you.
Media needs ads. They should be dealing. Media needs news. They should be listening. If you ever wanted to hold a major event, now is the time.
Talk to us at Executive Media. We’re in downtown Indianapolis and we’ll help get your idea, your initiative, your product started on its run to daylight. David Dawson (317) 231-7000 ext. 203
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Truth or Fiction?
09/01/09 10:23 AM Filed in: General
Nobody would believe that!
Every time someone sends me a story from the Internet that sounds too entertaining or coincidental to be true, I check it on one of several rumor-versus-fact clearinghouses, such as TruthorFiction.com.
That site will tell you, for example, there was a rumor that the makers of French’s mustard, in denying that their mustard is made in France, said about that country, “The only thing we have in common is that we are both yellow.” Not true. Never said. Somebody made it up.
Then somebody sent it to somebody on the Internet, who believed it and sent it on.
It may be that the somebody who believed it is one of the 6 percent of Americans who, in a recent poll about the citizenship of our president, said that Hawaii is not part of the United States. (For proper doubters, click here for the citation.)
When the subject is as complicated as health care reform, believing the worst about the government is easy and explaining the truth is hard. You would think the government’s massive communications machine should be able to deal with rumors, but lack of clarity breeds misunderstanding.
Imagine how difficult it could be for a company not set up to find and correct errors in the minds of the public to set the record straight.
That’s where we at Executive Media enter. We are communications counselors in downtown Indianapolis. We believe in simple messages, delivered with straight talk, that get your message out loud and clear. We believe in listening to what members of the public say to make sure they understand our messages.
We help in times of crisis. We help when it’s important that what you say is understood. We help when somebody believes what you can’t believe anybody would believe.
We’re ready to listen to you. Call me, David Dawson, at (317) 231-7000 ext 203 or send an email.
Every time someone sends me a story from the Internet that sounds too entertaining or coincidental to be true, I check it on one of several rumor-versus-fact clearinghouses, such as TruthorFiction.com.
That site will tell you, for example, there was a rumor that the makers of French’s mustard, in denying that their mustard is made in France, said about that country, “The only thing we have in common is that we are both yellow.” Not true. Never said. Somebody made it up.
Then somebody sent it to somebody on the Internet, who believed it and sent it on.
It may be that the somebody who believed it is one of the 6 percent of Americans who, in a recent poll about the citizenship of our president, said that Hawaii is not part of the United States. (For proper doubters, click here for the citation.)
When the subject is as complicated as health care reform, believing the worst about the government is easy and explaining the truth is hard. You would think the government’s massive communications machine should be able to deal with rumors, but lack of clarity breeds misunderstanding.
Imagine how difficult it could be for a company not set up to find and correct errors in the minds of the public to set the record straight.
That’s where we at Executive Media enter. We are communications counselors in downtown Indianapolis. We believe in simple messages, delivered with straight talk, that get your message out loud and clear. We believe in listening to what members of the public say to make sure they understand our messages.
We help in times of crisis. We help when it’s important that what you say is understood. We help when somebody believes what you can’t believe anybody would believe.
We’re ready to listen to you. Call me, David Dawson, at (317) 231-7000 ext 203 or send an email.