I was grindin’ the sine die watch at the shack that night when I heard the gumshoe squish on the granite and the quick brush of Burberry arm against chest. Then the corner of a manila missile caught on the open transom, spun like Vinatieri money into the wall and dropped on my desk.
The label said, “FOLLOW THE NUMBERS.”
I thought, “McMutt’s toast.” I’d been hungry for the clincher that would put that dog on a leash. Half hour to deadline. Ripped open the envelope and looked for the smoke. All I saw was numbers. Pages of long numbers with dollar signs. I knew it was all here. I just didn’t know where. I didn’t have time to go line by line. The gofer had squished away into the night.
“If they don’t care enough to spell it out for hacks,” I thought, “they don’t care enough to get a story.” Everyone needs an editor. When you’re deep in a subject, it’s hard to know what’s important to Joe Six-Pack. What you have to say can rot on a shelf or blaze on the front page.
Get help from someone who can make that story sound loud and clear. Executive Media. We are rewrite.