04/14/11 01:15 PM Filed in: Public relationsMarketing
What's your story?
We all know that branding is essential for success in the marketplace. A brand, however, needs to be more than a description. "Six-foot eight-inch, 230-pound senior from Connersville" does not communicate what needs to be understood about Butler University's Matt Howard. You need to know the Matt Howard story: family, culture, progress, values, goals.
So with anything that needs to be appreciated by a public, whether it's stockholders, employees, customers or voters. We've all worked through mission statements, but the language they contain often means more to your leadership than your audience.
You need a story.
Your story can focus on topics such as distinction, successes, change and values. Any good one will have at its core your reason for being. The trick is to tell it in a way that holds your audience's attention. We believe the easiest way to succeed is by hearing your story from your audience's point of view. That's where Executive Media can help.
We're outsiders. We can learn your story from you, discover from your audience how it looks in their eyes and tell it using their words.