04/26/10 03:35 PM Filed in: Public relations
No news used to be good news. Now, no news can be no good news.
Time was when companies hired agencies like Executive Media to keep them out of the newspapers. The axiomatic “No news is good news” grew out of the perception that if you did something that got you in the headlines, it couldn’t be helpful unless you were a politician. This was the first iteration of what we call reputation management.
Things have changed for two reasons. First, news organizations are stretched so thin and are so starved for support that they promote stories they once disdained as fluff. Second, the swirling pot of rumor, spite, fiction and daydreaming called “social media” makes mainstream journalism look solid and responsible.
If some Klondike calls your company crooked on his wacko.com blog, you may not know about it unless you invest in a social-media tracking service. There are so many channels out there that keeping track of the names you’ve been called can be daunting.
One response, then, could be to seek comfort in mainstream news reports on how you’ve stocked your corporate campus with kittens and ducklings.
Rarely, however, do kittens and ducklings go straight to the point. So we help our clients determine what the world out there thinks about them and then act to generate the correct image. Often, it can involve getting clients into the newspapers.
How things change. Call us if your reputation is on the line.
04/09/10 12:13 PM Filed in: Clients
New Look for Arena Project Website and Logo
EVANSVILLE – A revamped website and logo for the new Evansville Arena Project were unveiled April 8 at a public meeting of the Evansville Arena Project Committee. The changes are meant to make the website more user-friendly and provide complete, up-to-date information on the project.
The website, www.EvansvilleArenaProject.com, includes reports on economic impact, financing and the public process that resulted in the development of the new arena. The site also contains the latest news on the project, answers to frequently asked questions,
information for vendors, and a webcam that provides images of arena construction progress. In addition, citizens can subscribe to email alerts about construction, traffic and other arena-related subjects.
“Mayor Jonathan Weinzapfel appointed our Committee in part to make sure that the public was kept fully informed about this crucial step forward in the City’s future,” Committee Chair Kathy Kleindorfer said. “This site will make information about the arena project available 24 hours a day and provide a way to ask questions and express concerns.”
The website, as well as the revamped logo for the arena project, was developed by McCool Media, Inc. of Evansville. The logo combines the profile of the arena with images of celebrating fans to express excitement about the arena and the impact that it will make on downtown Evansville and the rest of our community.
“The design of the arena has brought cheers from the community,” Kleindorfer said, “and we know that the real thrills will start when the new facility opens.”
The new Evansville Arena will be the region’s center for sports and entertainment, designed to host basketball, hockey, concerts, exhibitions, and shows for audiences as large as 11,000. It is set to open in fall 2011.
“Fundamentals are the crutches
of the powerless.”
So says Kenny Powers, the arrogant, delusional lead character in HBO’s “Eastbound and Down,” an excellent series about a onetime baseball phenom forced by failure to return to his small, Southern town as a substitute, middle-school gym teacher.
Kenny wouldn’t know what to make of the Butler Bulldogs, whose mastery of fundamentals brought them to the NCAA men’s basketball championship game.
In the communications business, spelling and grammar are fundamentals. Like digital coding, they transmit ideas with speed and clarity. Ignoring the rules of language inhibits comprehension and brings the value of your skills into question.
Too often, inattention to fundamentals blocks successful communication. Recently, I received an advertising solicitation from a business that contained several errors describing their services. An example: they referred to signed articles as “bi-lined” rather than “bylined.” Immediately, my trust in their competence dropped.
Communications becomes more important with increasing speed and variety of channels. A company such as Executive Media can help protect your reputation by making sure that the language you use makes your message sound loud and clear.