The politics-free zone

09/17/09 02:57 PM Filed in: GeneralClients
Run to daylight!

Since Federal Reserve Chairman Ben Bernanke thinks the recession is “likely over,” the rule that we PR guys love – perception trumps reality – takes over.  It’s time to start acting like the recovery has begun.
 
In Indiana, recovery could not be better timed for those with new ideas, new initiatives and new products. Vacations are behind us, budgets are being built, the General Assembly session is four months away and, most important, what you have to say has a chance to be heard.
 
Imagine if you had tried to be heard last year at this time. Political chatter filled the ad spaces, the blogs, the talk shows and the email boxes. In helping the Indianapolis Airport Authority introduce its new terminal, we at Executive Media agreed with the decision to open it a week after the election, partially to make sure our voice could be heard.
 
This November is almost election-free. No state legislators. No members of Congress. No municipal offices.
 
It’s an open field in front of you.
 
Media needs ads. They should be dealing. Media needs news. They should be listening. If you ever wanted to hold a major event, now is the time.
 
Talk to us at Executive Media. We’re in downtown Indianapolis and we’ll help get your idea, your initiative, your product started on its run to daylight. David Dawson (317) 231-7000 ext. 203

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