When outsourcing makes sense

01/08/09 01:45 PM Filed in: General

You have this idea. You know it’s better than what the rest of the word is doing. If you can get an organization together to refine it, produce it and sell it, you know the rest of the world will want it.
 
Do how do you put your organization together? You need you, of course. Depending on what sort of person you are, you might be the manager. You might be the scientist. You might be the engineer. You might be the fabricator. You might be the salesman. It’s unlikely you are all five. So you find other people to fill those positions.
 
Are all of them full-time employees? A couple of them will be for sure.  For other spots, you might work with a sales rep or a production house or a consulting engineer.
 
What about your lawyer? Law isn’t your core business and besides, you need a good lawyer, not a cheap one. So you become a client.
 
That brings us to your public relations. Today, there are so many channels of communication that failing to understand how to present your idea can keep it from being understood. You could bring in an entry-level person or ask you engineer or fabricator or salesman to take on the communications tasks, but it ends up being a compromise.
 
What makes sense is to think of your public relations as you do your legal issues or your accounting or your tax compliance. You don’t need PR work every hour, but every hour spent on PR work should be done well.
 
If you hire a good agency, you’ll be confident that your communications will be handled professionally and efficiently. In the end, you’ll probably find that enough hours of communications work each month costs less than the salary and benefits of a full-time person and produces better results.

 

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